Date of Award
2001
Document Type
Senior Scholars Paper (Colby Access Only)
Department
Colby College. American Studies Program
Advisor(s)
McFadden, Margaret
Abstract
From 1918 to 1929, the cultural discourse on American national identity revolved around the interplay between modernity and tradition. Advertisements are significant sites of cultural construction, and in the 1920s American lifestyles, identities, and ideals depicted in ads consistently capture this interplay between modernity and tradition. Ads promoted modernity through consumerism and consumption of specific portraits of America while simultaneously validating perceptions of American traditions.
Keywords
Social history, Advertising, Identity (Psychology) -- Social aspects -- United States, Social change -- United States -- History, Modernism
Recommended Citation
Palmer, Binah, "Modernity, tradition, and American identity in advertisements, 1918-1929" (2001). Senior Scholar Papers. Paper 474.https://digitalcommons.colby.edu/seniorscholars/474
Copyright
Colby College theses are protected by copyright. They may be viewed or downloaded from this site for the purposes of research and scholarship. Reproduction or distribution for commercial purposes is prohibited without written permission of the author.
Comments
Full-text download restricted to Colby College campus only.