Event Title
Seafood Restaurant Preferences and Consumers Value of Local Seafood in Rockland, ME
Location
Diamond 145
Start Date
30-4-2015 9:00 AM
End Date
30-4-2015 11:55 AM
Project Type
Presentation
Description
Certification and consumer awareness programs are used to make market based incentives for sustainable harvesting of fish. The World Wildlife Fund and Unilever created the Marine Stewardship Council (MSC) in 1996 as a global standard for seafood ecolabeling. When effective, environmental certification creates a positive feed-back loop, where consumers buy more ecolabeled fish, suppliers have greater incentive to provide sustainable fish as well as be certified by labels like the MSC and fish stocks are harvested sustainably to conserve the resource (Gutierrez and Thorton 2014). Using a restaurant preference survey this study aims to determine consumer's preferences for seafood based on certification as well as determining the values consumers associate with local seafood to understand consumer decisions.
Faculty Sponsor
Russ Cole
Sponsoring Department
Colby College. Environmental Studies Program
CLAS Field of Study
Interdisciplinary Studies
Event Website
http://www.colby.edu/clas
ID
1811
Seafood Restaurant Preferences and Consumers Value of Local Seafood in Rockland, ME
Diamond 145
Certification and consumer awareness programs are used to make market based incentives for sustainable harvesting of fish. The World Wildlife Fund and Unilever created the Marine Stewardship Council (MSC) in 1996 as a global standard for seafood ecolabeling. When effective, environmental certification creates a positive feed-back loop, where consumers buy more ecolabeled fish, suppliers have greater incentive to provide sustainable fish as well as be certified by labels like the MSC and fish stocks are harvested sustainably to conserve the resource (Gutierrez and Thorton 2014). Using a restaurant preference survey this study aims to determine consumer's preferences for seafood based on certification as well as determining the values consumers associate with local seafood to understand consumer decisions.
https://digitalcommons.colby.edu/clas/2015/program/75