Location
Parker-Reed, SSWAC
Start Date
1-5-2014 1:00 PM
End Date
1-5-2014 2:00 PM
Project Type
Poster
Description
On February 7, 2014, the day of Fisht Stadiums Winter Olympic Opening Ceremony, NBC ran an eight-hour tape-delay, releasing their idea of a more complete version of the 11:00 a.m. ET ceremony at 7:30 p.m. ET. The tape-delay allowed NBC to make edits to their film, which would include the exclusion of entire segments of the games. These abandoned segments, although no longer then five minutes each, depict a shifting image of Russia that gone unseen, can easily hinder American perceptions of Russia, allowing NBC to exploit dated notions of the countrys character. In the pages to follow, I will take a chronological examination of the Sochi Opening Ceremonies by way of NBC coverage. By employing the NBCs 6 hour live coverage, Full Replay: Opening Ceremony, I will draw attention to what Russias intentions were in their elaborate display of performances and how NBC was able to guide Americas focus on specific aspects of the performance, while simultaneously distance viewers from others.
Faculty Sponsor
Paul Josephson
Sponsoring Department
Colby College. Science, Technology and Society Program
CLAS Field of Study
Interdisciplinary Studies
Event Website
http://www.colby.edu/clas
ID
185
Included in
Russia's Unveiling; An Examination of Political Construction Through Media Coverage
Parker-Reed, SSWAC
On February 7, 2014, the day of Fisht Stadiums Winter Olympic Opening Ceremony, NBC ran an eight-hour tape-delay, releasing their idea of a more complete version of the 11:00 a.m. ET ceremony at 7:30 p.m. ET. The tape-delay allowed NBC to make edits to their film, which would include the exclusion of entire segments of the games. These abandoned segments, although no longer then five minutes each, depict a shifting image of Russia that gone unseen, can easily hinder American perceptions of Russia, allowing NBC to exploit dated notions of the countrys character. In the pages to follow, I will take a chronological examination of the Sochi Opening Ceremonies by way of NBC coverage. By employing the NBCs 6 hour live coverage, Full Replay: Opening Ceremony, I will draw attention to what Russias intentions were in their elaborate display of performances and how NBC was able to guide Americas focus on specific aspects of the performance, while simultaneously distance viewers from others.
https://digitalcommons.colby.edu/clas/2014/program/371