Author (Your Name)

Erica D. Block, Colby College

Date of Award


Document Type

Honors Thesis (Open Access)


Colby College. American Studies Program


Laura Saltz


If African Americans heavily influenced the development of rock & roll as a musical genre, why do we picture rock stars as white men with guitars? In this project I examine, with a particular focus on race, how the the visual culture surrounding rock music evolved to where it is today. To do this, I performed a close visual analysis of Rolling Stone Magazine covers from 1967-1980. In this presentation I illustrate Rolling Stone's trend of featuring 'white negroes' on their covers, which allowed the magazine to use the selling power of a white person's face while retaining the attractiveness, sex appeal, and exoticism of black aesthetics and performance styles.


rock & roll, musical genre, Rolling Stone, white person's face, sex appeal