Date of Award
Honors Thesis (Open Access)
Colby College. Economics Dept.
Philip H. Brown
Thomas H. Tietenberg
This paper analyzes the effect of media coverage on donations made to relief agencies. Specifically, this empirical analysis examines the effect of the daily volume of domestic newspaper and television coverage devoted to the December 26, 2004 tsunami on daily web donations to U.S. relief agencies. Media coverage, as measured by daily newspaper word and picture counts and by daily total television minutes positively affects the amount of donations relief agencies receive. In addition, media coverage is found to have a greater effect on donations for some agencies than for others.
Disaster relief -- Public relations, Television broadcasting of news, Disasters -- Press coverage, Humanitarian assistance, Mass media
Recommended CitationMinty, Jessica H., "Media Coverage and Disaster Relief: Is a Picture Worth a Thousand Words?" (2006). Honors Theses. Paper 169.
Colby College theses are protected by copyright. They may be viewed or downloaded from this site for the purposes of research and scholarship. Reproduction or distribution for commercial purposes is prohibited without written permission of the author.