Date of Award
2006
Document Type
Honors Thesis (Open Access)
Department
Colby College. Economics Dept.
Advisor(s)
Philip H. Brown
Second Advisor
Thomas H. Tietenberg
Abstract
This paper analyzes the effect of media coverage on donations made to relief agencies. Specifically, this empirical analysis examines the effect of the daily volume of domestic newspaper and television coverage devoted to the December 26, 2004 tsunami on daily web donations to U.S. relief agencies. Media coverage, as measured by daily newspaper word and picture counts and by daily total television minutes positively affects the amount of donations relief agencies receive. In addition, media coverage is found to have a greater effect on donations for some agencies than for others.
Keywords
Disaster relief -- Public relations, Television broadcasting of news, Disasters -- Press coverage, Humanitarian assistance, Mass media
Recommended Citation
Minty, Jessica H., "Media Coverage and Disaster Relief: Is a Picture Worth a Thousand Words?" (2006). Honors Theses. Paper 169.https://digitalcommons.colby.edu/honorstheses/169
Copyright
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