Presenter Information

Leilani S C Pao, Colby CollegeFollow

Location

Parker-Reed, SSWAC

Start Date

1-5-2014 10:00 AM

End Date

1-5-2014 11:00 AM

Project Type

Poster

Description

There has been research in psychology, marketing and economics about the impact of color on peoples behavior, in particular peoples consumer behavior. My project examines the relationship between the value of art and color. I am interested to find out whether the solid background a painting is placed on, its environmental color, has an influence on the amount a person values the painting. My experimental survey to the Colby College community and visitors of the Colby College Museum of Art consists of two parts. In the first part of the survey, I ask the participants to come up with the value they think the work of art sold at auction. They see a randomized selection of three de Kooning paintings (all sold at Christies, same size, look similar, signed on the back etc.) that are valued at different prices. The color backgrounds that could appear are black, red, green, blue and yellow. In the second part of the survey, participants complete questions about their art background and other characteristics that might influence the value they give a work of art. My findings will have important implications for sellers, collectors and investors in the art market.

Sponsoring Department

Colby College. Economics Dept.

CLAS Field of Study

Social Sciences

Event Website

http://www.colby.edu/clas

ID

27

Included in

Economics Commons

Share

COinS
 
May 1st, 10:00 AM May 1st, 11:00 AM

The Color and Value of Art

Parker-Reed, SSWAC

There has been research in psychology, marketing and economics about the impact of color on peoples behavior, in particular peoples consumer behavior. My project examines the relationship between the value of art and color. I am interested to find out whether the solid background a painting is placed on, its environmental color, has an influence on the amount a person values the painting. My experimental survey to the Colby College community and visitors of the Colby College Museum of Art consists of two parts. In the first part of the survey, I ask the participants to come up with the value they think the work of art sold at auction. They see a randomized selection of three de Kooning paintings (all sold at Christies, same size, look similar, signed on the back etc.) that are valued at different prices. The color backgrounds that could appear are black, red, green, blue and yellow. In the second part of the survey, participants complete questions about their art background and other characteristics that might influence the value they give a work of art. My findings will have important implications for sellers, collectors and investors in the art market.

http://digitalcommons.colby.edu/clas/2014/program/274