Date of Award
Senior Scholars Paper (Colby Access Only)
Colby College. American Studies Program
From 1918 to 1929, the cultural discourse on American national identity revolved around the interplay between modernity and tradition. Advertisements are significant sites of cultural construction, and in the 1920s American lifestyles, identities, and ideals depicted in ads consistently capture this interplay between modernity and tradition. Ads promoted modernity through consumerism and consumption of specific portraits of America while simultaneously validating perceptions of American traditions.
Social history, Advertising, Identity (Psychology) -- Social aspects -- United States, Social change -- United States -- History, Modernism
Recommended CitationPalmer, Binah, "Modernity, tradition, and American identity in advertisements, 1918-1929" (2001). Senior Scholar Papers. Paper 474.
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