Title
Modernity, tradition, and American identity in advertisements, 1918-1929
Date of Award
2001
Document Type
seniorscholars
Department
Colby College. American Studies Dept.
Advisor(s)
McFadden, Margaret
Abstract
From 1918 to 1929, the cultural discourse on American national identity revolved around the interplay between modernity and tradition. Advertisements are significant sites of cultural construction, and in the 1920s American lifestyles, identities, and ideals depicted in ads consistently capture this interplay between modernity and tradition. Ads promoted modernity through consumerism and consumption of specific portraits of America while simultaneously validating perceptions of American traditions.
Keywords
Social history, Advertising, Identity (Psychology) -- Social aspects -- United States, Social change -- United States -- History, Modernism
Recommended Citation
Palmer, Binah, "Modernity, tradition, and American identity in advertisements, 1918-1929" (2001). Senior Scholar Papers. Paper 474.
http://digitalcommons.colby.edu/seniorscholars/474
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