This study investigates how food companies were affected by the International Agency for Research on Cancer’s report that linked processed meat and red meat consumption to increased risk of cancer. The results indicate that neither fast food companies nor meat producers were greatly affected by the announcement in the days immediately following the release.
Lehman, Scott B.
"Stock Market Reactions to the IARC Announcement Linking Red Meat and Processed Meat to Cancer,"
Journal of Environmental and Resource Economics at Colby:
1, Article 6.
Available at: http://digitalcommons.colby.edu/jerec/vol3/iss1/6