Identifying and targeting environmentally minded people is crucial to making any environmental campaign successful. It allows you to advertise to the people who will be the most helpful and supportive to your cause. The goal of this study is to identify the general demographics of environmentally minded people. To do this I examine voting data through each county in Maine and run a regression to test whether income, education level, and household size have any correlation to how the county votes on environmental issues. I found that the higher a county’s income, the more environmentally friendly their voting. I also found a positive relationship between environmental voting and household size. For education level the results were mixed. The correlation between percent of the population college educated and environmental voting was positive, but it was negative when regressed with the percentage of the population that was high school educated.
Blake, Chandler L.
"Who Cares About the Environment? A study of Environmental Behavior in Maine,"
Journal of Environmental and Resource Economics at Colby: Vol. 3
, Article 11.
Available at: http://digitalcommons.colby.edu/jerec/vol3/iss1/11
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