Many surveys have shown that public acceptance of wind energy is high in general; however there always seems to be concerns at the local level during the siting and permitting process. This shows that people understand that clean wind energy is an essential need, however people do not normally want to have turbines in their own community. This choice experiment determines which benefits people prefer and which trade-offs people are willing to make in order to host a wind farm in their community. The effectiveness of several attributes, and their respective ability to rid apathy and concerns about local wind farm installations were studied and analyzed to reveal that there are mixed preferences between different demographic groups.
Reed, Carlton D. and Scott, William H.
"Willingness-to-Pay for Renewable Wind Energy: Differences in Preferences Between Demographic Groups,"
Journal of Environmental and Resource Economics at Colby: Vol. 01
, Article 6.
Available at: http://digitalcommons.colby.edu/jerec/vol01/iss01/6