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Summary

Even after all the publicity, the parties, the glossy publication detailing the success of Colby's unprecedented $145-million capital campaign, Peyton R. "Randy" Helm, Colby's vice president for development and alumni relations, knows there still are people who don't understand what he does.

But they think they do.

"There's a feeling that we somehow trick people into giving money they wouldn't otherwise give freely and willingly," Helm said, as the campaign came to a close last fall. There's a lurking suspicion that development officers like Helm possess unnatural, even bewitching, powers of persuasion. "That when we're done, their wallet will be gone and we will have disappeared with it," he said.

Of course it doesn't work that way. But if not, how does it work? How do you really raise $145 million?

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