Event Title
Depictions of the American Woman in 1950s Food Advertising
Location
Diamond 146
Start Date
30-4-2015 2:30 PM
End Date
30-4-2015 3:25 PM
Project Type
Presentation- Restricted to Campus Access
Description
Women of the 1950s lived in a time of great social change. As World War II ended men returned home to enter the working world and women were asked to return to the kitchen. Often with little prior cooking experience and a growing pressure to please their new husbands and growing families, women where faced with doubts advertisers were quick to exploit. A time of ever increasing paradoxes, advertising touted packaged, canned, and frozen food to save time to allow women to work or do other activities outside the home, yet still usually depicted women at home. What visual devices did advertisers use to resolve such paradoxes? What logic did companies use in the creation of their ads and their depictions of women? This presentation will explore these questions by analyzing depictions of the American woman in 1950s food advertising and the historical background of the era they came from.
Faculty Sponsor
Veronique Plesch
Sponsoring Department
Colby College. Art Dept.
CLAS Field of Study
Humanities
Event Website
http://www.colby.edu/clas
ID
939
Depictions of the American Woman in 1950s Food Advertising
Diamond 146
Women of the 1950s lived in a time of great social change. As World War II ended men returned home to enter the working world and women were asked to return to the kitchen. Often with little prior cooking experience and a growing pressure to please their new husbands and growing families, women where faced with doubts advertisers were quick to exploit. A time of ever increasing paradoxes, advertising touted packaged, canned, and frozen food to save time to allow women to work or do other activities outside the home, yet still usually depicted women at home. What visual devices did advertisers use to resolve such paradoxes? What logic did companies use in the creation of their ads and their depictions of women? This presentation will explore these questions by analyzing depictions of the American woman in 1950s food advertising and the historical background of the era they came from.
https://digitalcommons.colby.edu/clas/2015/program/419