Event Title

Corporate and Social Responsibility of Multinational Corporations Subcontracting in China: A Case Study of Apple

Presenter Information

Zev Newman, Colby CollegeFollow

Location

Diamond 153

Start Date

30-4-2015 9:00 AM

End Date

30-4-2015 10:25 AM

Project Type

Presentation

Description

Apple is one of the worlds most powerful brand names. The continued success of the company, despite losing its visionary leader Steve Jobs in 2011, demonstrates how its innovative approach to creating high-end personal technology is thriving. Apple will release its newest product later this month on April 24ththe Apple Watch. As we have seen in the past, there are likely to be swarms of people waiting outside retail stores to get their hands on Apples latest gadget. While many Apple consumers are familiar with how Apple, like many other multinational corporations, outsources its manufacturing to China, many customers overlook how this contributes to Chinas labor exploitation and environmental pollution. This case study of Apple will illuminate that multinational companies, who wish to take credit for the precepts and profits generated by their brand names, must also be aware that their production practices should mirror their brands core values. Apple is not taking social and corporate responsibility for the labor abuse and environmental damage they are perpetuating by subcontracting in China, which seemingly flies in the face of its brands hallmarks of creativity and innovation. This discrepancy between brand values and production practices may have sparked Apples marketing decision to label its products as Designed in California, as opposed to Made in China.

Faculty Sponsor

Hong Zhang

Sponsoring Department

Colby College. East Asian Studies Dept.

CLAS Field of Study

Humanities

Event Website

http://www.colby.edu/clas

ID

1727

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Apr 30th, 9:00 AM Apr 30th, 10:25 AM

Corporate and Social Responsibility of Multinational Corporations Subcontracting in China: A Case Study of Apple

Diamond 153

Apple is one of the worlds most powerful brand names. The continued success of the company, despite losing its visionary leader Steve Jobs in 2011, demonstrates how its innovative approach to creating high-end personal technology is thriving. Apple will release its newest product later this month on April 24ththe Apple Watch. As we have seen in the past, there are likely to be swarms of people waiting outside retail stores to get their hands on Apples latest gadget. While many Apple consumers are familiar with how Apple, like many other multinational corporations, outsources its manufacturing to China, many customers overlook how this contributes to Chinas labor exploitation and environmental pollution. This case study of Apple will illuminate that multinational companies, who wish to take credit for the precepts and profits generated by their brand names, must also be aware that their production practices should mirror their brands core values. Apple is not taking social and corporate responsibility for the labor abuse and environmental damage they are perpetuating by subcontracting in China, which seemingly flies in the face of its brands hallmarks of creativity and innovation. This discrepancy between brand values and production practices may have sparked Apples marketing decision to label its products as Designed in California, as opposed to Made in China.

http://digitalcommons.colby.edu/clas/2015/program/246