Event Title

Rat-Hat or Bat-Hat?: Phonological and Orthographic Priming

Location

Parker-Reed, SSWAC

Start Date

1-5-2014 2:00 PM

End Date

1-5-2014 3:00 PM

Project Type

Poster- Restricted to Campus Access

Description

Association strength, as measured by free association norms, predicts priming for semantically related items (e.g., CAT-DOG), such that stronger associations result in larger priming effects than weaker associations. Whether association strength also predicts priming for items that are phonologically or orthographically related (form priming; e.g., RAT-HAT, BAT-HAT) has not been examined. Using free association data for formally similar items, we observed distinct priming effects for strong and weak associates as a function of target frequency.

Sponsoring Department

Colby College. Psychology Dept.

CLAS Field of Study

Social Sciences

Event Website

http://www.colby.edu/clas

ID

110

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May 1st, 2:00 PM May 1st, 3:00 PM

Rat-Hat or Bat-Hat?: Phonological and Orthographic Priming

Parker-Reed, SSWAC

Association strength, as measured by free association norms, predicts priming for semantically related items (e.g., CAT-DOG), such that stronger associations result in larger priming effects than weaker associations. Whether association strength also predicts priming for items that are phonologically or orthographically related (form priming; e.g., RAT-HAT, BAT-HAT) has not been examined. Using free association data for formally similar items, we observed distinct priming effects for strong and weak associates as a function of target frequency.

http://digitalcommons.colby.edu/clas/2014/program/361