Event Title

Semiological Analysis

Location

Diamond 342

Start Date

1-5-2014 10:00 AM

End Date

1-5-2014 12:00 PM

Project Type

Presentation- Restricted to Campus Access

Description

Our presentation will focus on reading advertisements through semiology, or the study of signs. The specific advertisements we will discuss include ads for sportswear (Nike, Bauer), fashion (Kate Spade), cosmetics (MAC), and audio technology (V-Moda). The goal of the presentation is to teach viewers to identify signs and to understand how they are used to attract consumers. After being shown an example of a semiotic analysis, the audience will be asked to apply the process to a different advertisement. This will be done by projecting an image onto a whiteboard and inviting viewers to circle the signs on the board as well as attempt to explain what each sign means. The message that this presentation conveys is that semiology makes viewers more aware of the images around them and of the work they do, especially in marketing. By the end of our presentation, viewers will be able to understand how to read advertisements and be more aware of how they are being targeted by advertisements. They will also better understand how marketing teams are thinking when they create popular advertisements.

Faculty Sponsor

Tanya Sheehan

Sponsoring Department

Colby College. Art Dept.

CLAS Field of Study

Humanities

Event Website

http://www.colby.edu/clas

ID

354

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May 1st, 10:00 AM May 1st, 12:00 PM

Semiological Analysis

Diamond 342

Our presentation will focus on reading advertisements through semiology, or the study of signs. The specific advertisements we will discuss include ads for sportswear (Nike, Bauer), fashion (Kate Spade), cosmetics (MAC), and audio technology (V-Moda). The goal of the presentation is to teach viewers to identify signs and to understand how they are used to attract consumers. After being shown an example of a semiotic analysis, the audience will be asked to apply the process to a different advertisement. This will be done by projecting an image onto a whiteboard and inviting viewers to circle the signs on the board as well as attempt to explain what each sign means. The message that this presentation conveys is that semiology makes viewers more aware of the images around them and of the work they do, especially in marketing. By the end of our presentation, viewers will be able to understand how to read advertisements and be more aware of how they are being targeted by advertisements. They will also better understand how marketing teams are thinking when they create popular advertisements.

http://digitalcommons.colby.edu/clas/2014/program/275